Research on Viral Communication of New Media Based on Online Social Network

With the rise and growth of new internet media, online video is more favored by netizens. The influence media has been continuously strengthened, marketing market made great progress in recent years. In addition, due to relatively loose network supervision environment, creative space advertising also broader. dual advantages TV advertising, significant advantages. As a form integrated into lives netizens, viral strong representation advertising. Different from previous advertisements, advertisements require audience spread others after watching, wider range. Therefore, it high requirements for participation. This paper analyzes structure communication social discusses characteristics transmission backbone.